Goal

• Determine the best way to attract users to continue logging into Cluzy​

• Determine how to present rewards in Cluzy for attending events and recurring engagement​

• Investigate young adult eventgoers' interests and engagement with the following topics: ​

  • Rewards for providing psychographic data​

  • Maintaining online accounts/social networks​

  • Searching for events​

Research Methodology​

• User Interviews via Zoom​

• Approximately 1-hour sessions:​

• Series of Questions​

  • Two card-sorting activities​

  • Cluzy demo and AgileBrain test

• Participants frequented social events such as concerts, sportingevents or other social outings found through social media orevent-finding platforms

Card Sorting

• ​​Each participant was asked to sort items into different categories​

  • Tasks (most to least):​

    • Time-Consuming​

    • Difficult/Challenging​

    • Annoying/Tedious​

    • Boring​

    • Forgettable​

  • Rewards (highest to lowest):​

    • Value​

    • Interest

      ​

Main Focus in designs​

• Provide visual progress indicators for point totals ​

• Display the value of points ​

• Inform users about the value of Cluzy+ through a free trial ​

• Positively reinforce daily check-ins by offering valuable (and possibly hidden) rewards ​

• Connect users with similar profiles and allow them to interact with user-generated content​

• Consolidate event-finding and check-in history in-app​

• User Privacy Settings​

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Other Considerations but not used:​

• Prompt user engagement through texts and push notifications ​

• Limit survey length (<5 questions) to reduce user drop-off rate ​

• Make tasks enjoyable (like mini games) ​